Every industry experiences some degree of seasonality and volatility. For instance, weekdays are when more people utilize corporate apps, and weekends are when more people play video games. Let’s say you anticipate a fall in sales in January because you believe Januarys will be worse than December. How significant would the decline have to be for you to become concerned?

Knowing the regular patterns of your organization is crucial to rapidly spot when you might need to act because something is wrong or when there is probably a measurement error. For instance, if one of your team members reports that a recent experiment increased Key Metric X by 20%,

But since you are aware that X is really tough to move, you would be suspicious and look into it more. A refined sense of what is typically improves forecasting and long-term planning throughout time.

When done correctly, the weekly metric review process fosters team cohesion, develops a team’s strategic acumen, and speeds up the identification of problems.

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